The key to success is content and that would be a major challenge for Daily Thanthi and it cannot replicate the model and journalism of Tamil and it will not work. He was with Times of India (TOI) nearly for 36 years and roped in some of the senior executives from TOI and Deccan Chronicle Group.ĭaily Thanthi’s foray into English will be an interesting challenge as it will compete with TOI, The Hindu and Deccan Chronicle. The newspaper roped in Times of India’s Ninan Thariyan to head its new division as CEO. The Chennai edition will be given free initially to Daily Thanthi’s Tamil Newspaper readers.īesides, Daily Thanthi morning tamil paper, the Group also runs an evening Tamil newspaper Malai Malar and magazines including Rani Muthu, Rani, Gokulam Kadhir, an FM channel Hello FM and 24 hours news channel Thanthi TV, which was acquired from NDTV Hindu. Even though the company and its executives are tight lipped about the launch, Market sources confirmed that the development that DT Next will be launched on 1st November in Chennai and the Group has designed a moderate launch Campaign.
